TikTok is an application that is very popular among generation Z. Reporting from the Oberlo page, the application offered by TikTok Pte. Ltd has 800 million active users worldwide. In fact, as of now, TikTok is only 4 years old since it was launched in September 2016.
Are you an active user and regularly upload content on TikTok but have only hundreds of views? Apply this method to make your videos on TikTok go viral and popular!
1. Post videos every day
According to Grant Beene, a TikToker with 1.3 million followers, we have to post videos every day even though we don’t reach many people yet.
” There is no such thing as posting too much on TikTok. If you can post three TikTok videos a day, you will grow faster than someone who posts once a day, ” said Grant Beene .
Even though the information about the TikTok algorithm is still vague, at least we will not be “punished” or considered spam for posting too many times like on Facebook. According to Grant Beene, TikTok videos are like property. The more properties we own, the greater our “income.” The opportunity to be known is even greater.
Consistency is key, admits Alessandro, CEO of The Influencer Marketing Factory. Even though we have viral videos with 20 million views, we can be “swamped” by other creators if we don’t post new videos often.
2. Watch for trends and create content inspired by them
Do you still remember the dalgona coffee trend in April? This trend ruled TikTok and many people flocked to try it. According to Nick Uhas, who has 7.4 million followers on TikTok, there’s nothing wrong with following trends and creating content inspired by it, he said on The Tab page. He emphasized that there is no need to hesitate to “jump” into whatever is trending.
How do you find out what’s trending on TikTok? The trick is to open the “Discover” tab. As reported by the Later.com, if you don’t know what content you want to create, look for ideas through trending hashtags.
3. Be unique and different from other creators
Do you know the figure above? His name is Newton Nguyen aka @newt, a TikToker with 6.2 million followers (As of October 14th, 2020). Newt is best known for his cooking videos on TikTok. In fact, the Los Angeles Times says that Newt has inspired the younger generation to become home cooks thanks to his simple way of cooking, interspersed with humor, and the way he creates videos that inspire us.
In order to be viral and popular, it’s important for creators to be unique, original, and different. Show people something they’ve never seen before.
4. Often interact with other TikTokers
We must not only regularly create content, but also continue to interact with other TikTok users. It’s easy. Just watch their videos, give likes, and leave comments, as quoted from Instazood. Why is that?
With this, other TikTokers will notice our existence and maybe they will stop by our profile to watch the video that we have made. And maybe, other TikTok creators will be interested in collaborating with us.
5. Focus on making specific content
Much like YouTube, the more specific the content, the more loyal our followers will be. Therefore, it is important for us to know what content to create. It would be best to focus on a specific niche that resonates with our personal branding, suggests the Influencer MarketingHub page.
One example is Zach King (@zachking), a professional video editor. He creates TikTok content not far from his profession, for example making stunning optical illusion videos. Thanks to his abilities, Zach has garnered 50.7 million followers on TikTok.
6. Take advantage of hashtags so that more people see your videos
Just like all other social media, hashtags play an important role in making your content more known and seen by more people. Hashtags work to make our videos easier to find in relevant niches. Try to keep the hashtags and video content relevant. Don’t just add a hashtag even though there is no correlation.
Examples of basic hashtags are #exercise and #fitness for content related to health, #easyrecipe, or #homemaderecipe for content related to cooking, and #crafts, #5mincraft for content about handicrafts.
7. Be as creative as possible!
In conclusion, be as creative as possible, and don’t be afraid to look weird! If another TikToker makes a cover dance with song A and with the same choreography, don’t be afraid to go against the flow and be different.
A good way to start is by watching some popular videos from a famous TikToker, then think of creative ways to make it stand out. Enrich references, then execute in your own style. The more creative, the easier it will be to achieve fame. And don’t forget to have fun!
Well, that’s a glimpse of 7 ways to go viral and popular on TikTok that you can try.