Ben Ndekere

Ben Ndekere is a Tech Reporter for Ambalink in Nairobi. He covers a range of companies from start-ups in Africa to the world’s biggest tech firms. Additionally, he also writes about Gadgets and other tech content. He holds a Bachelor of Arts (Journalism & Media Studies) from The University of Nairobi. You can follow ben on twitter: @bndekere42

The biggest mistakes Companies make when using business analytics

Many companies use advanced analytical tools, but they are far from reaping the maximum benefits. At the same time, analytics can permeate the entire company, optimize marketing campaigns, understand customer preferences and behavior, and find new sales opportunities. Commenting on InformationWeek, John Edwards focuses on… Read More »The biggest mistakes Companies make when using business analytics