As it turns out, Instagram hashtags or hashtags when used correctly can make our posts be seen by more people. The more people who see it, the more likely they are to be interested in our product, brand, or profile.
To use Instagram hashtags effectively, we have to understand how they work and prepare some specific strategies. Without lingering, consider this trick!
1. What are hashtags and what do they do?
As reported by the Hootsuite page, hashtags are a combination of letters, numbers, or emojis that begin with the symbol #. An example is the hashtag #ThrowbackThursday. Hashtags are used to categorize content and make it easier to find.
Hashtags are clickable. If you click or perform a hashtag search in the search option, Instagram will display all posts that are assigned that hashtag.
What do hashtags do? The Hootsuite page confirms that hashtags are a way to expand Instagram’s audience. When we use hashtags for feeds and stories, our posts will appear on the page for that hashtag.
Instagram users can follow certain hashtags. This means that they can see the post late by hashtag even though they have not followed our account. Apart from that, hashtags are also a great way to build an online community and build relationships with people who share the same interests.
2. This is the most popular type of Instagram hashtag!
Of the many types of popular hashtags, Instagram breaks them down into nine different types, namely:
- Hashtag product or service: This is the hashtag to describe your product or service, such as #Clutch for handbag or #JasaArsitek product for service.
- Instagram community hashtags: Hashtags to use if you want to find a community with similar interests, e.g. #SketchersOfInstagram for people who share a passion for sketching.
- Special event or seasonal hashtag: This can refer to a specific event, such as #DiwaliFestival or #GalunganFestival.
- Acronym hashtags: These are the hashtags for famous abbreviations, for example, #BFF for best friend forever, #YOLO for you only live once, or #OOTD for outfit of the day.
- Custom hashtags: These are hashtags for something specific, like #Foodblogger or #Travelblogger.
- Location hashtags: While there is a geotagging feature to indicate the location, you can also add location hashtags to your posts, such as #AucklandCity or #FijiIslands.
- Daily hashtags: Did you know that every day has its hashtag? For example #MondayMadness or #FridayVibes.
- Relevant phrase hashtags: These are hashtags that combine product, niche, and community. It’s a way to connect to the community in a deeper way. An example is #LooksLikeFilm which is often used by photographers or #SheWhoWanders which is widely used by travelers.
- Emoji hashtags: Maybe not many people know that Instagram hashtags can include emojis. Even so, the included emojis often have nothing to do with the content of the post.
3. How to find trending hashtags?
In contrast to Twitter, Instagram does not publish a list of hashtags that are trending and widely discussed. But, at least you can know how many posts use that hashtag. You can also know the exact number.
Finding it is easy. Just enter a hashtag and include the # symbol into the search box. This can also be done by clicking “tags” and entering the desired search term.
As of June 1, 2020, here are the 10 most popular hashtags on Instagram:
- #love (1,824 billion posts)
- #instagood (1.143 billion posts)
- #fashion (807.1 million posts)
- #photooftheday (792.4 million posts)
- #beautiful (657.4 million posts)
- #art (643.6 million posts)
- #happy (576.9 million posts)
- #photography (575.9 million posts)
- #picoftheday (569.4 million posts)
- #cute (564.9 million posts)
If you include popular hashtags in your posts , the more likely it is that your posts will be seen and visited by people.
4. Avoid using hashtags that are prohibited or contain spam
However, don’t just add hashtags. According to the Hootsuite page, we can only add 30 hashtags in feed posts and 10 hashtags on Instagram Story. Also, avoid prohibited, inappropriate and spammy hashtags.
What are the consequences if we persist in using banned hashtags? Using banned hashtags can lead to decreased interactions. Examples of hashtags that are prohibited due to the potential for spam are #followme, # like4like, # follow4follow, #tagsforlikes, and the like.
Using these hashtags will attract bots, spammers, and other users who have no intention of engaging with us. Besides, sometimes they don’t hesitate to ask us to like and follow us. Must be annoying, right?
Other examples of hashtags that are banned are those related to sensitive and dangerous topics. For example #suicide, #kill, and #selfharm. This hashtag was banned because it was feared it could trigger other people.
5. Don’t use irrelevant or repetitive hashtags
Do you frequently copy and paste the same hashtag from one post late to post another? This is not recommended. Because the Instagram Community Guidelines state that posting repeated comments or content is not allowed.
Quoted from the Hootsuite page, using the same hashtag in every post will make us penalized by the algorithm. Make sure to choose the right keywords for each post.
And make sure that the hashtag used is relevant to the content of your post. For example, our posts that are on vacation could be tagged with the hashtag #wanderlust, #travelgram, or #globetrotter. With this, you can generate high engagement and possibly create a lot of new followers.
This is agreed by the Sprout Social page. According to Instagram statistics, posts that include at least one hashtag generate more engagement than none.